Established in 1995

Our Story

Alfonso Rodriguez, along with his family, own & operate Forrajes AROD Feed Store in Tyler, TX. After moving to East Texas he saw the need for a business with a more flexible & convenient schedule for a working man such as himself. It was always a dream for Alfonso to have his own feed store since he was young growing up on his families ranch in Zacatecas, Mexico and in November of 2017 that dream became a reality! At Forrajes AROD Feed Store we are dedicated to our community & always work to satisfy you with our products and service!

We look forward to your stay. seeing you soon!


To provide the best equine and cattle feed products at the best prices.


Our vision is to serve the city of Tyler, Texas, and the surrounding communities with honest service, providing the best brands and products while maintaining a culture of trust and relationship with each customer.


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